Community ROI

How To Calculate ROI For Support Communities

Yay, you made it over the hurdle to convince your executive sponsor(s) to start a community for your product. Congrats! It might even be super successful and your analytics are on point, but the big dreaded question is coming your way. “Show me the proof that the community is contributing to the company’s bottom line.” Read more about How To Calculate ROI For Support Communities[…]

Don't step on snek

How Can I Manage a Social Media Crisis?

Managing escalating crisis on social media is no longer a question of “if” but of “when” or even ”how often”. To help you be prepared and tackle such issues, this article explains the 5 most common social media crisis types, 6 tips to get your prepared and an 8-step checklist to handle any active issues Read more about How Can I Manage a Social Media Crisis?[…]

3rd party content

LavaCon 2017: 3rd Party Content Contributors

Another fantastic question that came up in the conference in Portland, was how to vet, manage and showcase 2nd and 3rd party content. Now you might wonder, should I even let them publish in my community? Truly, that is only something you can answer. What works for my community, might not work for yours. I Read more about LavaCon 2017: 3rd Party Content Contributors[…]

LavaCon 2017: Content Turf Wars

  In November 2017 I attended LavaCon in Portland. If you are not familiar with LavaCon, check them out here. It is one of the best content marketing conferences in North America, with active and participating attendees. A highlight in the circus of conference speaking. In 2017 I gave a presentation about “Knowledge Freedom: Break Read more about LavaCon 2017: Content Turf Wars[…]