5 Benefits of a Support Community

I chose to write about the benefits of a support community (for your business) because I recently shared some thoughts about Support Community ROI calculations. After completing that ROI 101 blog, I felt that I needed to spend more time on the topic of support communities in general. Specifically, on their impact on your company’s Read more about 5 Benefits of a Support Community[…]

Community ROI

How To Calculate ROI For Support Communities

Yay, you made it over the hurdle to convince your executive sponsor(s) to start a community for your product. Congrats! It might even be super successful and your analytics are on point, but the big dreaded question is coming your way. “Show me the proof that the community is contributing to the company’s bottom line.” Read more about How To Calculate ROI For Support Communities[…]

Content Quality Assurance Thumb

LavaCon 2017: Content Quality Assurance

If you manage a community, you probably realize that you can’t do everything on your own. If you end up in a content potluck situation, which I highly recommend, you end up with multiple contributors to your community. But how do you manage content quality assurance processes? They should share the following characteristics (see more Read more about LavaCon 2017: Content Quality Assurance[…]

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LavaCon 2017: Content Maintenance

In a previous blog, I spoke a little about continuity and content updates. I want to spend a bit more time on the topic of content maintenance. Maintaining your content is SUPER important if you manage a public community. Who/ When/ What/ Why These are the typical questions we get asked when it comes to Read more about LavaCon 2017: Content Maintenance[…]

Holistic digital ecosystem part 2

Content Strategy for a Holistic Digital Ecosystem – Part II

  In my last article, I shared reflections on the content strategy we applied towards building a holistic digital ecosystem. About a year in, armed with lots of challenges and experiments, I set out to create a kind of check list. We can use for future projects when planning platforms, or content for a digital Read more about Content Strategy for a Holistic Digital Ecosystem – Part II[…]

holistic Digital Ecosystem Part 1

Content Strategy for a Holistic Digital Ecosystem – Part I

Conceptualizing the Digital Ecosystem About 11 months ago I joined my current employer to build and execute on a new community strategy and vision. It is a financial services company and as you can guess, having a community is a new concept in this industry. I was elated to be part of this new adventure Read more about Content Strategy for a Holistic Digital Ecosystem – Part I[…]

Revolutionize the tech industry

Revolutionizing the Tech Industry through Communities

I left the tech industry in 2016 as a Community Manager, but I won’t ever stop being involved in the technology world. As a Community Manager I am watching day in and day out, as the tech industry is revolutionizing Community Management. Now I have seen a couple of examples of the reverse. I want Read more about Revolutionizing the Tech Industry through Communities[…]

Social Hiring Strategy

Social Media vs. Community Manager

The last 15 years have seen an amazing trend building where Social Media Marketing has become the de-facto marketing tool of our generation. Now we have a new kid on the block, called Community Manager. But wait, is it really new, and how does it impact my hiring strategy?   From the 90s to today Read more about Social Media vs. Community Manager[…]

Augment your corporate content on-demand

  In a world where we are always online, using multiple devices at once, we consume information in a different way. How often have you been watching Netflix on your tablet or laptop while using your phone to check email and social media. If you are blushing right now… you are spot on! This blog Read more about Augment your corporate content on-demand[…]