Augment your corporate content on-demand

  In a world where we are always online, using multiple devices at once, we consume information in a different way. How often have you been watching Netflix on your tablet or laptop while using your phone to check email and social media. If you are blushing right now… you are spot on! This blog Read more about Augment your corporate content on-demand[…]

Diversifying Content Strategy to Improve Customer Engagement

  Prior to presenting, Content Potluck: Bringing Everyone to the Community Table (during the Virtual Summit on Advanced Practices in Technical Communication) we authored a quick-read blog post in which we defined content potluck and outlined how to find champions in your organization to move a project forward. Today, we follow up on that effort. We provide tips for diversifying Read more about Diversifying Content Strategy to Improve Customer Engagement[…]

Community is a team sport

I spent the last few weeks traveling to conferences to spread the word about the concept of Content Potluck. If you are visiting my website then you already know what it stands for. If you are new, let’s just say it explores the concept of content strategy as a team sport for your community. I Read more about Community is a team sport[…]

Everyone to the Table

Gone are the days when customers want to hear from one, authoritative voice in “official” documentation. They want a community content potluck. Our workforce is evolving, populated with decision-makers who grew up online. They also want to feel connected to the content they consume. These facts make it important to offer different experiences, ideas, and real-world Read more about Everyone to the Table[…]