5 Benefits of a Support Community

I chose to write about the benefits of a support community (for your business) because I recently shared some thoughts about Support Community ROI calculations. After completing that ROI 101 blog, I felt that I needed to spend more time on the topic of support communities in general. Specifically, on their impact on your company’s Read more about 5 Benefits of a Support Community[…]

Community ROI

How To Calculate ROI For Support Communities

Yay, you made it over the hurdle to convince your executive sponsor(s) to start a community for your product. Congrats! It might even be super successful and your analytics are on point, but the big dreaded question is coming your way. “Show me the proof that the community is contributing to the company’s bottom line.” Read more about How To Calculate ROI For Support Communities[…]

Content Quality Assurance Thumb

LavaCon 2017: Content Quality Assurance

If you manage a community, you probably realize that you can’t do everything on your own. If you end up in a content potluck situation, which I highly recommend, you end up with multiple contributors to your community. But how do you manage content quality assurance processes? They should share the following characteristics (see more Read more about LavaCon 2017: Content Quality Assurance[…]

Content Maintenance Thumb

LavaCon 2017: Content Maintenance

In a previous blog, I spoke a little about continuity and content updates. I want to spend a bit more time on the topic of content maintenance. Maintaining your content is SUPER important if you manage a public community. Who/ When/ What/ Why These are the typical questions we get asked when it comes to Read more about LavaCon 2017: Content Maintenance[…]

3rd party content

LavaCon 2017: 3rd Party Content Contributors

Another fantastic question that came up in the conference in Portland, was how to vet, manage and showcase 2nd and 3rd party content. Now you might wonder, should I even let them publish in my community? Truly, that is only something you can answer. What works for my community, might not work for yours. I Read more about LavaCon 2017: 3rd Party Content Contributors[…]

LavaCon 2017: Content Turf Wars

  In November 2017 I attended LavaCon in Portland. If you are not familiar with LavaCon, check them out here. It is one of the best content marketing conferences in North America, with active and participating attendees. A highlight in the circus of conference speaking. In 2017 I gave a presentation about “Knowledge Freedom: Break Read more about LavaCon 2017: Content Turf Wars[…]

Holistic digital ecosystem part 2

Content Strategy for a Holistic Digital Ecosystem – Part II

  In my last article, I shared reflections on the content strategy we applied towards building a holistic digital ecosystem. About a year in, armed with lots of challenges and experiments, I set out to create a kind of check list. We can use for future projects when planning platforms, or content for a digital Read more about Content Strategy for a Holistic Digital Ecosystem – Part II[…]

Revolutionize the tech industry

Revolutionizing the Tech Industry through Communities

I left the tech industry in 2016 as a Community Manager, but I won’t ever stop being involved in the technology world. As a Community Manager I am watching day in and day out, as the tech industry is revolutionizing Community Management. Now I have seen a couple of examples of the reverse. I want Read more about Revolutionizing the Tech Industry through Communities[…]

Social Hiring Strategy

Social Media vs. Community Manager

The last 15 years have seen an amazing trend building where Social Media Marketing has become the de-facto marketing tool of our generation. Now we have a new kid on the block, called Community Manager. But wait, is it really new, and how does it impact my hiring strategy?   From the 90s to today Read more about Social Media vs. Community Manager[…]