In November 2017 I attended LavaCon in Portland. If you are not familiar with LavaCon, check them out here. It is one of the best content marketing conferences in North America, with active and participating attendees. A highlight in the circus of conference speaking. In 2017 I gave a presentation about “Knowledge Freedom: Break Read more about LavaCon 2017: Content Turf Wars[…]
In a recent webinar Laurel and I shared our proven tips and tricks for breaking through work and content silos. If you missed the webinar, fret not, here is a free on-demand recording. During this presentation we covered a lot of topics from conceptualizing a unified content strategy to finding the right teams and champions Read more about Breaking Through Content Silos: Your Questions Answered[…]
In my last article, I shared reflections on the content strategy we applied towards building a holistic digital ecosystem. About a year in, armed with lots of challenges and experiments, I set out to create a kind of check list. We can use for future projects when planning platforms, or content for a digital Read more about Content Strategy for a Holistic Digital Ecosystem – Part II[…]
Conceptualizing the Digital Ecosystem About 11 months ago I joined my current employer to build and execute on a new community strategy and vision. It is a financial services company and as you can guess, having a community is a new concept in this industry. I was elated to be part of this new adventure Read more about Content Strategy for a Holistic Digital Ecosystem – Part I[…]
Impostor syndrome: “It only happens to the best of us” Do you know what impostor syndrome is? The feeling of not being qualified enough to do what we set out to do, whether it’s in work or personal life. It’s easy to forget what we have achieved, and remember only the failures. Why? For some, Read more about Impostor Syndrome[…]
I left the tech industry in 2016 as a Community Manager, but I won’t ever stop being involved in the technology world. As a Community Manager I am watching day in and day out, as the tech industry is revolutionizing Community Management. Now I have seen a couple of examples of the reverse. I want Read more about Revolutionizing the Tech Industry through Communities[…]
The last 15 years have seen an amazing trend building where Social Media Marketing has become the de-facto marketing tool of our generation. Now we have a new kid on the block, called Community Manager. But wait, is it really new, and how does it impact my hiring strategy? From the 90s to today Read more about Social Media vs. Community Manager[…]
In a world where we are always online, using multiple devices at once, we consume information in a different way. How often have you been watching Netflix on your tablet or laptop while using your phone to check email and social media. If you are blushing right now… you are spot on! This blog Read more about Augment your corporate content on-demand[…]
Prior to presenting, Content Potluck: Bringing Everyone to the Community Table (during the Virtual Summit on Advanced Practices in Technical Communication) we authored a quick-read blog post in which we defined content potluck and outlined how to find champions in your organization to move a project forward. Today, we follow up on that effort. We provide tips for diversifying Read more about Diversifying Content Strategy to Improve Customer Engagement[…]
I spent the last few weeks traveling to conferences to spread the word about the concept of Content Potluck. If you are visiting my website then you already know what it stands for. If you are new, let’s just say it explores the concept of content strategy as a team sport for your community. I Read more about Community is a team sport[…]