Conceptualizing the Digital Ecosystem About 11 months ago I joined my current employer to build and execute on a new community strategy and vision. It is a financial services company and as you can guess, having a community is a new concept in this industry. I was elated to be part of this new adventure Read more about Content Strategy for a Holistic Digital Ecosystem – Part I[…]
Impostor syndrome: “It only happens to the best of us” Do you know what impostor syndrome is? The feeling of not being qualified enough to do what we set out to do, whether it’s in work or personal life. It’s easy to forget what we have achieved, and remember only the failures. Why? For some, Read more about Impostor Syndrome[…]
I left the tech industry in 2016 as a Community Manager, but I won’t ever stop being involved in the technology world. As a Community Manager I am watching day in and day out, as the tech industry is revolutionizing Community Management. Now I have seen a couple of examples of the reverse. I want Read more about Revolutionizing the Tech Industry through Communities[…]
The last 15 years have seen an amazing trend building where Social Media Marketing has become the de-facto marketing tool of our generation. Now we have a new kid on the block, called Community Manager. But wait, is it really new, and how does it impact my hiring strategy? From the 90s to today Read more about Social Media vs. Community Manager[…]
In a world where we are always online, using multiple devices at once, we consume information in a different way. How often have you been watching Netflix on your tablet or laptop while using your phone to check email and social media. If you are blushing right now… you are spot on! This blog Read more about Augment your corporate content on-demand[…]
Prior to presenting, Content Potluck: Bringing Everyone to the Community Table (during the Virtual Summit on Advanced Practices in Technical Communication) we authored a quick-read blog post in which we defined content potluck and outlined how to find champions in your organization to move a project forward. Today, we follow up on that effort. We provide tips for diversifying Read more about Diversifying Content Strategy to Improve Customer Engagement[…]
I spent the last few weeks traveling to conferences to spread the word about the concept of Content Potluck. If you are visiting my website then you already know what it stands for. If you are new, let’s just say it explores the concept of content strategy as a team sport for your community. I Read more about Community is a team sport[…]
In my last post Getting Started with Community, I shared the top 3 considerations before jumping into your new adventure in community management. In this blog I want to address the five most common mistakes that I have seen with communities. Following a Fad I have often seen companies and executives choose a new Read more about 5 Common Mistakes with Online Communities[…]
Gone are the days when customers want to hear from one, authoritative voice in “official” documentation. They want a community content potluck. Our workforce is evolving, populated with decision-makers who grew up online. They also want to feel connected to the content they consume. These facts make it important to offer different experiences, ideas, and real-world Read more about Everyone to the Table[…]
In this blog I will cover the top 3 things to consider before jumping into community management with both feet. Whether you are a community manager or a team of professionals contemplating if building communities are right for your customers and your company, these basic steps will bring you closer to a clearly defined community playbook. Read more about Getting Started with Community[…]