Breaking Through Content Silos: Your Questions Answered

In a recent webinar Laurel and I shared our proven tips and tricks for breaking through work and content silos. If you missed the webinar, fret not, here is a free on-demand recording. During this presentation we covered a lot of topics from conceptualizing a unified content strategy to finding the right teams and champions Read more about Breaking Through Content Silos: Your Questions Answered[…]

Holistic digital ecosystem part 2

Content Strategy for a Holistic Digital Ecosystem – Part II

  In my last article, I shared reflections on the content strategy we applied towards building a holistic digital ecosystem. About a year in, armed with lots of challenges and experiments, I set out to create a kind of check list. We can use for future projects when planning platforms, or content for a digital Read more about Content Strategy for a Holistic Digital Ecosystem – Part II[…]

holistic Digital Ecosystem Part 1

Content Strategy for a Holistic Digital Ecosystem – Part I

Conceptualizing the Digital Ecosystem About 11 months ago I joined my current employer to build and execute on a new community strategy and vision. It is a financial services company and as you can guess, having a community is a new concept in this industry. I was elated to be part of this new adventure Read more about Content Strategy for a Holistic Digital Ecosystem – Part I[…]

Impostor Syndrome

Impostor syndrome: “It only happens to the best of us” Do you know what impostor syndrome is? The feeling of not being qualified enough to do what we set out to do, whether it’s in work or personal life. It’s easy to forget what we have achieved, and remember only the failures. Why? For some, Read more about Impostor Syndrome[…]

Revolutionize the tech industry

Revolutionizing the Tech Industry through Communities

I left the tech industry in 2016 as a Community Manager, but I won’t ever stop being involved in the technology world. As a Community Manager I am watching day in and day out, as the tech industry is revolutionizing Community Management. Now I have seen a couple of examples of the reverse. I want Read more about Revolutionizing the Tech Industry through Communities[…]

Social Hiring Strategy

Social Media vs. Community Manager

The last 15 years have seen an amazing trend building where Social Media Marketing has become the de-facto marketing tool of our generation. Now we have a new kid on the block, called Community Manager. But wait, is it really new, and how does it impact my hiring strategy?   From the 90s to today Read more about Social Media vs. Community Manager[…]

Augment your corporate content on-demand

  In a world where we are always online, using multiple devices at once, we consume information in a different way. How often have you been watching Netflix on your tablet or laptop while using your phone to check email and social media. If you are blushing right now… you are spot on! This blog Read more about Augment your corporate content on-demand[…]

Community is a team sport

I spent the last few weeks traveling to conferences to spread the word about the concept of Content Potluck. If you are visiting my website then you already know what it stands for. If you are new, let’s just say it explores the concept of content strategy as a team sport for your community. I Read more about Community is a team sport[…]

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5 Common Mistakes with Online Communities

In my last post Getting Started with Community, I shared the top 3 considerations before jumping into your new adventure in community management. In this blog I want to address the five most common mistakes that I have seen with communities.   Following a Fad I have often seen companies and executives choose a new Read more about 5 Common Mistakes with Online Communities[…]

Getting Started with Community

In this blog I will cover the top 3 things to consider before jumping into community management  with both feet.  Whether you are a community manager or a team of professionals contemplating if building communities are right for your customers and your company, these basic steps will bring you closer to a clearly defined community playbook. Read more about Getting Started with Community[…]